CPC
Cost per click (also called pay per click or PPC) is an internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked
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LEAD GENERATION
Or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business
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CPA
Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement Read more..